Amazon’s Black Friday shopping season is the golden moment for sellers to make big orders every year. However, while fully tapping into this shopping feast, sellers also need to pay attention to some key matters to ensure that they can maximize their benefits and avoid potential risks. The following are six key points that sellers should pay attention to during Amazon’s Black Friday.
1. What to pay attention to during Amazon’s Black Friday
1. Carefully modify the listing
During the Black Friday stage, it is crucial to modify the listing carefully. Any careless modification may cause the product ranking to drop, or even arouse Amazon’s vigilance and cause the product to be blocked. In order to avoid unnecessary risks, sellers are advised to keep the listing stable during this period.
2. Lower prices and improve ranking
Two days before Black Friday, the traffic of sellers’ stores has begun to rise. On the premise of ensuring profitability, appropriately lowering the price of goods will help improve rankings and attract more consumers. This is a strategy that weighs profits and sales volume to ensure a firm foothold in the fierce competition.
3. Choose FBA delivery
Try to choose overseas warehouse delivery, which not only improves the effectiveness of logistics, but also helps to improve the ranking of Listing. At the same time, this can also avoid bad reviews and disputes caused by logistics problems and ensure a smooth transaction process.
4. Clearance concept
For sellers with overstocked inventory or unsalable products, Black Friday is a great time to clear out overstocked inventory. By optimizing the inventory structure, sellers can clear out unsalable products during the shopping frenzy and make more room for new products or hot-selling products.
5. Adequate stock
During the Black Friday shopping season, sellers’ sales usually account for more than 40%-50% of the annual sales. In order to meet the peak demand, it is crucial to ensure sufficient inventory. A reasonable stocking plan will help sellers cope with the surge in orders.
6. Off-site promotion
During Black Friday, the importance of off-site promotion is highlighted. Through targeted promotion on platforms such as Google and Facebook, sellers can maximize the drainage effect and guide potential consumers to the Amazon platform. During this shopping spree, off-site promotion can help sellers stand out and attract more attention.
2. Multiple forms of Amazon Black Friday discounts.
1. Percentage discount
The discounts on products in Amazon Black Friday are usually presented in the form of percentages, such as 20% off, 50% off, etc. This form of discount allows the original price of goods to be sold at a lower price, bringing substantial shopping benefits to consumers.
2. Bundled sales
Amazon also launched some bundled sales discount combinations, that is, more discounts can be obtained when purchasing multiple products or related accessories. This method not only reduces shopping costs, but also increases the affordability of shopping.
3. Limited-time special offers
Amazon’s Black Friday discounts are usually time-limited, and some discounts may only last for a few hours or a few days. Therefore, it has become an important task for consumers to pay attention to and grasp the purchase opportunity in time, so as not to miss the limited-time discount.
In this Amazon Black Friday season full of opportunities and challenges, sellers need to operate cautiously, plan reasonably, and adjust strategies in time according to market changes to ensure that they achieve the maximum business results in this shopping spree.