For e-commerce merchants operating on the Ozon platform, being able to flexibly manage product inventory, including the restoration of archived products, is an important capability to maintain the vitality of the store and adapt to market changes. The archive function allows merchants to temporarily remove products from the main list without losing any related information. However, sometimes due to changes in market demand or other adjustments in business strategies, these archived products need to be reactivated and displayed in the store. This article aims to provide detailed steps and suggestions to help merchants effectively restore products from the archive on Ozon.
First, it is important to understand when and why you need to restore products from the archive. Merchants may need to restore products for a variety of reasons, such as seasonal demand changes, inventory clearance, product updates, or special promotions. In these cases, being able to quickly put products back on the shelves is key to ensuring that the store is responsive to the market and meets customer needs.
Here are the specific steps to restore products from the archive on the Ozon platform:
Access the Products tab: Log in to the Ozon merchant backend and find and click on the “Products” tab in the interface. This displays a list of all products in the store, including active and archived products.
View archived products: At the top of the screen, click All Products and then Archived. This will take you to a list of archived products where you can view all products that have been temporarily removed.
Locate the desired product: In the list of archived products, find the product you want to restore. You can use the search function to quickly locate a specific product or browse the list to find the product you want.
Perform the restore operation: Once you have found the product you want, scroll to the left on its row and click the Restore button. This action will initiate the restore process and restore the selected product from the archived state to the list of active products.
Confirm that the product has been restored: Once the operation is complete, return to the list of active products to confirm that the restored product is now visible and ensure that all product information and settings are up to date.
When restoring a product from the archive, merchants should consider the following important aspects:
Update product information: Before restoring a product, ensure that all product information (such as price, description, images) is up to date and accurate. This may include responding to any improvements to the product or changes in the market.
Inventory management: Ensure that there is sufficient inventory to support the relisted products. This includes checking warehouse inventory and updating inventory information.
Market trends: Consider current market trends and customer demand. Ensure that the restored products are in line with current market conditions and customer interests.
Promotion strategy: If the product restoration is related to a specific promotion, ensure that the promotion strategy is effectively implemented and clearly displayed on the product page.
Monitor sales performance: After restoring the product, keep a close eye on its sales performance. This will provide valuable insights for future inventory management and product strategies.
In summary, the ability to effectively restore products from the archive is an important ability for Ozon merchants to flexibly respond to market changes and manage online stores. By following the above steps and considerations, merchants can ensure that their stores are always able to respond quickly to market needs while keeping product listings updated and relevant. In the fast-paced e-commerce environment, effective product management is a key component of business success.