Lazada is a leading e-commerce platform in Southeast Asia, committed to promoting the prosperity of six major markets in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through the promotion of business and technology. As the preferred platform for new domestic products to enter the Southeast Asian e-commerce market, Lazada has achieved remarkable success in the region. However, is brand authorization necessary to register on the Lazada platform? This article will answer common questions about registering on Lazada.
1. Is brand authorization necessary to register on Lazada?
Not necessarily. When selling some brand products on Lazada, sellers do not necessarily need to obtain brand authorization to sell directly. When uploading products, sellers only need to select the corresponding brand in the drop-down list to complete the operation.
2. Why does Lazada require a brand authorization letter?
Although Lazada allows sellers to list products in the brand library without brand authorization, for some brands, they may be exclusive, that is, the exclusive sales rights of a certain brand. If the brand products sold by the seller belong to an exclusive brand, Lazada will require the seller to provide a brand authorization letter to ensure the legality of the product listing. Generally speaking, for some larger brands or brands marked as exclusive in the platform brand list, you need to be careful to avoid selling them, otherwise you may face infringement and violation complaints.
3. What if there is no brand authorization?
If Lazada requires sellers to provide brand authorization, but the seller does not have it, it is recommended that the seller immediately remove the products of the relevant brand. The first violation may not be affected, but if the seller cannot provide brand authorization, or the platform prompts multiple times without making changes, it may be considered a violation, and in serious cases, it may even lead to account freezing.
4. For sellers with brand authorization, you can submit the platform for review according to the following steps:
Step 1: Log in to the Seller Center, click “Products>Add products” to create a new product and create a SKU; or for existing products, click “Products>Manage Products”, and then click Actions>Edit details.
Step 2: On the SPU filling page, put the mouse on “Brand”, and then click “please click here to request new brand” to link to the brand creation form.
Step 3: Fill in the brand name of the product and submit it to the platform for review.
Step 4: After the brand review is passed, the brand will be displayed in the database and you can directly select it. If it is an existing brand, you can directly select it without submitting it again.
If you find that the brand does not exist in the database when uploading the product, you can fill in “OEM” instead of the brand name.