Amazon has many promotion methods, and advertising promotion is the first means to obtain traffic. CPC is called “pay per click”. Many novice sellers don’t know much about its algorithm. Therefore, this article will introduce what is the algorithm of Amazon CPC advertising? What types of advertising are there?
1. CPC advertising is a promotion method of Amazon. It is called “pay per click”. It is a form of in-site promotion that Amazon sellers need to master. It allows listings to get more exposure and views by placing advertisements to the target population. On the premise that the listing meets the needs of buyers, the description is clear and in place, and the pictures are attractive enough, it helps to create and form explosive products. Especially for products with less competition, high prices and high profits, CPC should be given priority.
The calculation formula: Bidding = target acos × single product price × natural conversion rate.
2. Advertising type.
1. Head advertising: Head advertising is Amazon’s golden advertising position. Head advertising has a good position, large traffic and high conversion rate. It is a position that all major sellers must compete for advertising.
2. Right column ads: Although right column ads do not have the advantages of header ads, they are also liked by many sellers. However, at the end of October 2017, Amazon cancelled the right column ads. The main reason was that the right column ads could not be seen on mobile phones. Finally, Amazon cancelled this ad space.
3. CPC ads: Compared with header ads, this type of ads has less financial pressure, but it will generate a lot of traffic and conversions.
4. Single product display ads: There are many display areas for single product display ads: the side and bottom of the ASIN page, the buyer’s comment page, the discount information page, etc. In addition, the single product display ad space can appear on the product details page of the competitor, which is very suitable for targeted delivery of competing products.
After reading the above article, everyone will know the Amazon advertising CPC algorithm, which is a pay-per-click method. The specific calculation formula is also explained. Sellers can set reasonable fees when placing ads to promote their products better.