Product promotion is not static. You need to choose the right promotion method according to product characteristics and market conditions. So for small and medium-sized sellers, how can they reduce their promotion expenses by promoting outside the site?
1. Social platform promotion
In product promotion, it is crucial to choose the right social platform. Here are some suggestions:
The platform characteristics match the product: Different products are suitable for different social platforms, such as TikTok for novel products, Instagram and Pinterest for beauty and clothing, etc. When choosing a platform, you need to consider the match between product characteristics and platform user attributes.
Cooperation with bloggers: If you choose to cooperate with bloggers, you need to make accurate choices based on the attributes of the blogger’s platform and the attributes of fans to ensure the effectiveness of the cooperation.
Brand building: Establish a brand image on social platforms, publish product information, and add product links or discount codes below the information to attract potential customers. This takes time and patience and is suitable for sellers who have already established a brand on Amazon.
2. Paid advertising promotion
Paid advertising promotion is suitable for products with rigid demand, but the following issues need to be noted:
Accuracy and waste issues: It is difficult for rigid demand products to obtain accurate traffic, which may result in high advertising costs, and the introduction of traffic that is not characteristic of the product will affect the natural ranking in Amazon.
3. Deal off-site traffic
Deal off-site traffic is an efficient, flexible and low-cost promotion method, but attention should be paid to:
Hardware requirements: The product selection must be perfect enough, otherwise high-quality promotion will not be able to save the product.
The following situations can consider using Deal off-site traffic
During the period of declining product sales, Deal can be used to increase exposure, avoid further decline in ranking and traffic, and stabilize the number of orders;
During the inventory clearance period, Deal can also be used to prevent product unsalability. This can reduce the seller’s overseas warehousing costs and reduce the seller’s inventory pressure caused by poor product selection and out-of-season products;