By studying the local culture of the site country, sellers can understand the local traditional festivals, religious beliefs, etc., to avoid cultural differences, resulting in the selected products not being liked by local people, causing losses to the store during operation and promotion. The following is an explanation from the two aspects of traditional festivals and religious beliefs.
1. Traditional festivals
Traditional festivals refer to important days worth remembering in daily life. They are a kind of folk culture created by the people of the world to adapt to the needs of production and life. They are an important part of the world’s folk culture.
Because the historical development of various countries and regions is different, each country and region has its own festivals. Some festivals originate from traditional customs, such as China’s Spring Festival, Mid-Autumn Festival, Qingming Festival, Double Ninth Festival, etc.
By understanding the traditional festivals of the site country, sellers can choose the products that local buyers need during festivals when choosing products. For example, Chinese people often prepare a lot of candies for children during the Spring Festival, so ordinary families will prepare a large number of candies.
2. Religious beliefs
Religious beliefs refer to the unshakable belief of people who believe in a certain religion in the sacred objects they believe in due to worship and recognition.
This kind of thought and belief is manifested and runs through specific religious rituals and religious activities, and is used to guide and regulate the behavior of believers in secular society. It is a special social ideology and cultural phenomenon.
The three major religions in the world are Christianity, Islam and Buddhism. Christianity is mainly concentrated in Europe, America and Oceania. Islam is mainly spread in Asia and Africa. Buddhism is mainly distributed in the east and southeast of Asia.
Understanding the religious beliefs of local buyers can help sellers avoid choosing products that are religiously taboo when choosing goods. For example, Christians generally believe that 13 is an unlucky number. If a product sold by a seller is printed with the number 13, it will definitely not be welcomed by buyers when it is sold in a country where most people believe in Christianity.
Of course, in addition to these three major religions, there are other kinds of religions in the world, and sellers need to pay special attention when understanding the relevant content.
The local culture of a country or region includes politics, technology, education, art and many other contents. The above only explains the two aspects of traditional festivals and religious beliefs. Every country has its own historical origins and cultures are different. Therefore, when sellers want to conduct long-term cross-border e-commerce activities in a certain country, they must learn more about this through the Internet, libraries, etc. This can not only serve as a reference for sellers to choose products, but also provide great help for buyers to carry out the operation and promotion of Amazon platform stores in the future.