A search engine refers to a system that collects information from the Internet according to certain strategies and uses specific computer programs, organizes and processes the information, provides retrieval services to buyers, and displays relevant retrieval information results to buyers. Search engine paid promotion is to use the characteristics of search engines, based on the opportunities of buyers to use search engines to retrieve information, and cooperate with a series of technologies and strategies to present more advertising information to target buyers, so as to promote products and increase profits.
Today, the largest search engine abroad is Google. With the development of the Internet, people are accustomed to finding the information they need through search engines, and Google search engines are increasingly relied on by Internet users at home and abroad. Therefore, Google promotion has become particularly important, because there are a large number of buyers to be mined here, and it is an indispensable and efficient and high-value promotion channel for sellers to engage in Amazon e-commerce. However, using search engine paid promotion will involve some very professional issues, and sellers only need to understand them. In actual work, professionals can be hired to carry out related work.
Google search engine promotion is based on keyword bidding ranking. Its advertising principle is that when a buyer searches for a keyword, the search results returned by the search engine are interspersed with the seller’s promotional advertisements.
It can be seen from the above advertising principles. When sellers promote on Google search engines, they also bid on keywords to get their ad content ranked.