When submitting for some promotional activities on Amazon, sellers need to pay attention to the following points.
(1) The product must have a BUYBOX
The products participating in the promotion must have a BUYBOX. However, coupon promotions are an exception. New products with 0 reviews can also use coupons, which is a huge advantage that coupons can provide. Therefore, in the promotion of new products, coupons are a tool that every seller should use, and they are more effective for new products.
(2) Products cannot be promoted for a long time
Promotional activities are a way to attract buyers to buy by giving short-term discounts. Sellers cannot use promotional activities as a long-term product promotion method, because on the one hand, it will make buyers lose their enthusiasm for buying, and on the other hand, the seller’s product or brand image will also be affected.
(3) Product optimization is essential
Sellers already know from their previous knowledge that listing will affect product sales. Similarly, after bringing traffic to the product through promotional activities, if you want your product to have a good conversion effect during the event, you need to carefully optimize the product’s listing.
(4) Sufficient inventory
Before a promotion, sellers must prepare inventory. If inventory is insufficient, the promotion that the seller has applied for with great difficulty will not be able to sell the goods normally, resulting in ineffective promotions, which will result in huge losses.
Whether it is a flash sale or a promotion, the time of the event is also very important. For different Amazon sites, the holidays in different countries are different, and the overall traffic trends are also different. For example, Prime Day, summer vacation, back to school season, Black Friday, Cyber Monday and other activities, sellers must prepare in advance for these holiday promotions. Because it is a holiday promotion, it will take longer for sellers to apply for activities, so sellers need to know foreign holidays well. Especially in the peak season in the second half of the year, sellers can frequently apply for flash sales, because the effect of the activities at this time will be better than that of the previous off-season activities. The more important purpose of the flash sales that sellers apply for before the peak season is to lay a good foundation for the store and optimize the data of the store and products in order to prepare for the peak season in the second half of the year. Of course, not all promotions need to be participated in. Sellers should selectively participate according to their actual situation.