Oceania includes countries and regions such as Australia and New Zealand. The following takes Australia as an example to introduce Australia’s main festivals and eating habits, as well as matters needing attention when negotiating business with Australian customers.
1. Australia’s main festivals and eating habits
Australia’s main festivals include New Year’s Day (January 1), National Day (January 26), Canberra Day (the second Monday in March), Christmas Day (December 25), etc. In terms of eating habits, Australians’ tastes are similar to those of the British.
2. Matters needing attention when negotiating business with Australian customers
(1) Australian customers believe that “high branches must be cut off”, so you should try to avoid showing your titles and achievements to Australian customers. Any self-praise and boasting will leave a negative impression on them.
(2) Australian negotiators are generally people with decision-making power. They are extremely reluctant to waste time on empty talk that cannot make a decision, and they are also extremely reluctant to waste time on bargaining. They mostly adopt the bidding method and do not give the opportunity to bargain, so salesmen should generally bargain at the lowest price.
(3) Australian customers pay attention to product quality and details, and Australian customs have very strict requirements for the quality of imported products.
(4) The best way to establish relationships with Australian customers is through their purchasing agents in our country. Without the involvement of purchasing agents, large Australian customers will not trade directly with you. Therefore, sellers interested in the Australian market should first contact purchasing agents to ensure that they are registered as acceptable suppliers and are arranged to meet with Australian customers when they visit.