SNS is the abbreviation of three words Social Network Service, which means “social network service” in Chinese. How to understand this concept? First of all, it is a service for people to use; secondly, for now, this service is realized by Internet technology, or more precisely, it is through Internet Web editing and design and other technical means, using the computing power of website servers to provide users with uninterrupted and globally accessible services. Secondly, SNS services play a role in the field of “socialization”, that is, using network information technology, namely Web technology, to provide users with an Internet-based social tool or platform.
We have explained the two meanings of Social and Service in SNS. So what does the Network represented by the middle letter N mean? Does it mean Social Network or Network Service? From the above explanation, it should mean the latter, right? Many e-commerce practitioners around me, even e-commerce sellers who are proficient in the Internet celebrity economy, sometimes take it for granted and misunderstand this concept.
In fact, the correct understanding of Network is Social Network, not Network Service.
Then, the correct understanding of the concept of SNS (Social Network Service) can be summarized as: a social network service tool or platform provided to users using Web technology.
Here comes the concept of social network (Social Network), which is the core concept of the entire SNS and SNS marketing.