If Google is the paradise of “tech guys” and “nerds”, then Pinterest is the paradise of housewives and European and American housewives. Pinterest is a social networking site based on interests. It publishes pictures through the picture wall Pinboard, and the pictures are displayed in the form of cloth flow. In 2011, Pinterest was rated as “the top ten most popular social networking sites in the United States”, and surpassed Google at a monthly growth rate of 45%, becoming a dark horse in the American social networking sites in recent years.
Pinterest is a creative combination of in and Interet, and the phonetic symbol is [‘Pintrisd’], which means to share your favorite pictures like nailing them on a whiteboard. The Chinese name of pinterest is “Qu”. The word “Qu” is a creative translation, which retains most of the pronunciation of the original English brand. The word Pinterest is composed of () + imerost (Xing), which means putting interesting things (pictures) on the pinboard (Piboad), allowing users to constantly discover new pictures, and not sticking to the stereotyped transliteration method. The name has another profound meaning of “Pinning Fun Pictures”, and it is catchy and rich in meaning. It is a superior and elegant name.
Pinterest uses a waterfall flow to display pictures. There is no need for users to turn pages. New pictures are automatically loaded at the bottom of the page, allowing users to constantly discover new pictures. Pinterest can be called the picture version of Twitter. Users can save pictures they are interested in on Pinterest On Pinterest, other users can follow and forward pictures. Many companies, such as Sony, have set up homepages on Pinterest and use pictures to market their products and services. According to several organizations, in the era of mobile Internet, netizens prefer to watch pictures on mobile devices. Picture social platforms such as Pinterest, Snapchat, and Instagram are popular among users, and their current market valuation is significantly higher than other “text” social sites. 80% of Pinterest users are women, and their ages range from 25 to 55, but female users aged 36 to 45 use Pinterest the longest. Therefore, in addition to being suitable for the user group, our products must also have visual impact in product pictures. For fashion products such as clothes, shoes, bags, as well as jewelry, beauty and cosmetics, Pinterest is a fertile ground.