When operating a store on the Amazon platform, it is crucial to obtain traffic, and advertising is one of the main ways. However, advertising requires investment, and for some sellers, they may be more concerned about how to obtain traffic without spending money. Here, we will introduce some free traffic functions on Amazon to help sellers increase product exposure and sales opportunities.
1. New product traffic support
Amazon provides a free traffic support function for new products for 2 weeks. During this period, Amazon will provide more exposure for new products and build a certain degree of popularity for sellers. But it is worth noting that before listing, it is necessary to optimize the title, keywords, QA and other content to ensure that this traffic support period is maximized.
2. Amazon Advertising
Although Amazon Advertising is a paid promotion tool, Amazon also provides some free advertising functions. For example, Sponsored Brands provides free display positions, which helps to increase product exposure on the search results page.
3. Amazon Brand Store
Brand Store is a free brand page that allows sellers to create their own brand display page. By showcasing product lines, brand stories, and more, sellers can increase brand exposure and customer engagement.
4. New Versions/Models
By setting up new versions or models of products, sellers can get free prime placement in the original product listing to showcase the latest upgraded version of the product. This is an effective way to attract free traffic.
5. Amazon Posts
Amazon Posts is a free way to showcase the brand shopping experience. Through lifestyle images and descriptive titles, sellers can increase brand and product exposure. This requires branding, and you can send emails to brand followers, recent buyers, etc. to help build user attention.
6. Amazon Promotions
Amazon often holds various promotions, such as special sales, flash sales, buyer shows, etc. Participating in these activities can get free exposure and sales opportunities.
7. Amazon Brand Flagship Store
Brand Flagship Store is a completely free traffic portal that can be combined with brand followers to design and optimize the content of brand pages to increase brand exposure.
8. Amazon Recommendation System
By providing high-quality products and a good customer experience, your products have the opportunity to be recommended to more customers by Amazon’s recommendation system.
The use of these free traffic-generating features may be restricted by region and seller qualifications, so please make sure you understand the corresponding conditions and requirements before using them. By making full use of these free features, sellers can better promote products, increase exposure, and increase sales opportunities.