There are several mainstream ways to promote cross-border e-commerce online stores: Google promotion; paid traffic promotion within the platform, such as the through train of “AliExpress”; social media promotion, such as Facebook; email promotion; media promotion in the destination country, etc.
For ordinary entrepreneurs, traditional Google promotion is necessary, because Europeans and Americans still use search engines to search for the Internet, and everyone used to do traditional foreign trade B2B and often contacted Google promotion. As long as you find the right third-party service agency, it is relatively simple to operate.
Secondly, you can also use the promotion methods of the platform itself, such as the through train and marketing alliance of “AliExpress”. The product feature of Alibaba is good service, which is very suitable for Chinese sellers to get started. As for Facebook promotion, I think the core is to persevere, share valuable and personalized content, and add more Facebook groups. For example, you can create a group for product sharing to attract users who are interested in your product to come and discuss. Such interactive effects are very good.