Wending, in simple terms, is a search ad that highlights the brand. It directly displays brand information in the form of a banner. The display position is on the search results page, and it is displayed in the form of a top ad. The ad URL can be set as a product or store link. Currently, it only supports PC display.
Wending’s high commercial value words include one main word and two auxiliary words. Wending is paid according to the length of use, and is currently paid on an annual basis. The purchase of Wending is carried out in the form of a brand package. The whole package must include Wending, and other services (such as top exhibition, review, celebrity exhibition, etc.) can be purchased.
Brand Direct, also known as Duxiu, is a search ad that highlights the brand. Like Wending, Brand Direct also adopts a charging method based on the length of time.
Brand Direct is also sold in brand packages. Because the brand package must include Wending, if you want to buy Brand Direct, you must choose Wending.
Customers can purchase a brand word (requires merchants to have their own trademark R mark or have exclusive brand authorization), and receive 3 category words at the same time. The PC and APP sides are the same. There are three ways to directly access brands.
(1) The search term is a brand term + a category term, using an accurate match method.
(2) The search term is a brand term.
(3) The search term is a company name, directly accessing the company store.