(1) Important data on the operation of Alibaba International Stores.
① Exposure. The number of times a product or company information is seen by buyers on the search results list page or category browsing list page.
② Clicks. The number of times a seller’s product or company information is clicked by buyers on the search results list page or category browsing list page.
③ Visitors. Buyers who have visited the merchant’s product page or company page, or who have sent inquiries to the merchant through other pages or contacted the merchant through Trade Manager.
④ Feedback. The number of valid inquiries received by the company within a specified time. Inquiries and price inquiries sent by buyers regarding product information and company information. For example, inquiries sent by buyers to the seller’s products or stores after searching; or inquiries sent directly by buyers who have collected the seller’s global store, or who have found the store or product through other external search channels (this part of the behavior is not included in the statistics of poisonous light and clicks)
(2) Store operation statistics.
On the data operation statistics page of Data Manager, you can view 9 key indicators of store operation data, which are the number of store visitors, store visit times, search exposure times, search click times, number of inquiries, number of inquiries, number of TM inquiries, number of credit insurance transaction orders, and credit insurance transaction amount.
① Number of search exposures. The number of times that product information or company information is seen by buyers on the search results list page or category browsing list page.
② Number of search clicks. The number of times that product information or company information is clicked by buyers on the search results list page or category browsing list page.
③ Number of inquiries. The number of buyers who successfully initiated valid inquiries to the seller on the supplier store page.
④ Number of credit insurance transaction orders. The number of credit insurance orders that buyers have completed, confirmed and paid.
⑤ Credit insurance transaction amount. The total amount of credit insurance orders in the pending account state.
(3) Trend analysis.
(4) Country and region analysis
(5) Store hot-selling items and traffic-generating hot words
Through the visualization chart of store hot-selling items and traffic-generating hot words, you can quickly analyze the store’s high-selling products and traffic-generating hot words, which is convenient for optimizing the store’s product structure and keyword settings.