As a region with a high level of economic development and high quality of life, the European market is a key link for many Chinese sellers to expand their global business. Sellers who choose to open stores in Europe through Amazon’s Global Selling Program are targeting the markets of the United Kingdom, France, Germany, Italy and Spain. The European joint account system created by Amazon allows sellers to register a European account to manage the markets of the above five countries.
Like North America, Amazon’s European site also provides two options for sellers who want to open stores globally: professional selling plan and personal selling plan
(1) Monthly rent
Only charged to sellers who choose the professional selling plan, the fee is £25
(2) Single sales fee
Only charged to sellers who choose the personal selling plan, regardless of the product price, sellers must pay £0.75 to the Amazon platform for each product sold.
(3) Sales commission
All sellers need to pay a sales commission to the Amazon platform for each product sold. For products with a per-item minimum sales commission, the seller needs to pay the higher amount of the sales commission and the per-item minimum sales commission.
Specifically, for media products such as books, music, video, software, and video games, Amazon will charge a commission based on the specified sales commission percentage: For non-media products, Amazon charges the higher of the applicable sales commission percentage and the applicable minimum per-item sales commission calculated based on the total sales price (including the total amount paid by the buyer, including the product price, shipping, gift wrapping, etc.).
(4) Variable Settlement Fee
The amount of this fee depends on the product category and order destination.
Personal Selling Plan: Product price + shipping paid by the buyer – sales commission – £0.75 per item – variable settlement fee = total amount deposited into the seller’s account.
Professional Selling Plan: Product price + shipping paid by the buyer + gift wrapping paid by the buyer – sales commission – £25 per month – variable settlement fee = total amount deposited into the seller’s account.