1. Product classification and display strategy
When cross-border e-commerce merchants classify and display their products, they need to strictly follow the rules of product classification of the platform they are entering. The AliExpress platform has main products represented by clothing, 3C and daily necessities, so the official has given a very clear classification method for these main products. For those niche products sold by merchants, they can choose to classify them into similar product categories, thereby effectively increasing the exposure of the products.
2. Product listing strategy
It is not a simple matter to put products on the shelves. If you want to increase product sales, you must combine the product listing combination, listing frequency and listing time to formulate a correct listing strategy.
(1) Product listing combination
Products that have a certain correlation and can complement each other in function, as well as products in the same series, can be listed together as a combination. For example, laptops have a strong correlation with peripherals such as mice and keyboards. In addition, laptops with different main functions also correspond to corresponding types of peripheral products. Listing them together can effectively drive product sales.
(2) Product listing frequency
Product listing also has a periodicity problem. It is not a wise choice to update new products every day or every few months. Sellers need to replenish those hot-selling products in a timely manner, and the platform usually sets a product listing time. When the time limit is reached, the product will be automatically removed from the shelf. Therefore, sellers need to make timely adjustments to ensure that the categories of products on the shelf can attract consumers.
(3) Product listing time
Product listing time is also an important factor affecting product sales. The ideal time is the time when netizens are relatively concentrated in online shopping. It should be noted that cross-border e-commerce sellers must consider the time difference between different regions. In addition, for some products, the best listing time may also appear at a special time node. Sellers can pay more attention to the user survey reports and market analysis data released by the platform to understand the sales time of different products.
3. Product packaging strategy
Unlike offline stores, consumers can only understand the appearance, parameters and performance of products through text, pictures and videos when shopping online, and cannot truly experience the products. At this time, product packaging is particularly important. Usually, when people receive products from online sellers, their first impression of them depends largely on the packaging of the products. If the packaging of the products is poor, the image of the products in the minds of consumers will decline significantly.
In order to reflect the advantages of their products in packaging, sellers can display them through pictures, texts and videos in online stores. In fact, there is an established rule about product packaging in the business field: simple and casual packaging usually means lower product quality; while high-end and exquisite packaging means that the product has higher quality and cultural connotations.