The products on the Wish platform are highly cost-effective, and it provides customized marketing based on the personalized needs of users. Wish has a large number of loyal users in the US market. The products with the highest sales volume on the platform are mainly clothing, accessories, jewelry, etc. The vast majority of user traffic on the platform comes from mobile terminals, with more than 47 million users. In view of the increasingly mobile and fragmented development trend of consumer demand, the Wish platform will have great development prospects in the future.
The main features of the Wish platform include two aspects:
(1) Sales under the private customization model
The Wish platform combines new-generation information technologies such as big data and cloud computing to push personalized products that meet the needs of APP users, thereby realizing customized marketing, which not only effectively improves the marketing conversion rate, but also brings users a good shopping experience. In addition, Wish only displays a small number of products to consumers on the same page to avoid users wasting a lot of time on products they do not need, and has won unanimous recognition from the majority of users.
(2) The real king of mobile e-commerce in the future
Wish was originally just a shopping guide website that displayed products in the form of pictures. With its high-quality content, it attracted a large amount of user traffic and eventually transformed into an e-commerce trading platform. It has been growing rapidly in recent years. Domestic sellers can use the development platform provided by Wish to share the massive value created by the mobile e-commerce that is about to explode.