It is a common way to operate products according to the product life cycle.
There are two key points in the operation of the product introduction period: one is to select products based on product testing, and the other is to optimize product information. After the initial product selection phase is completed, the second specific task should be to test the products. If the products are standard products with relatively few styles, the investment direction is relatively clear. If the products are non-standard products, then usually due to the diversity of styles and the richness of the market, after completing the analysis of the product selection planning period, a general selection of items and characteristic requirements can often be obtained. Generally, there may be 3 to 5 candidate solutions for products, but it is still difficult to accurately identify specific products. Therefore, for most non-standard products, the completion of the product selection phase only narrows the scope of product selection. It is also necessary to further narrow the scope of product selection through the testing phase, and set the final goal on one or two products, so that the focus can be focused in the later resource investment. The testing methods generally include P4P testing, new activity testing, related product testing, and hot-selling product testing. P4P testing is a common testing method with data feedback. The specific approach is to attract 200 to 300 clicks for each product in the candidate range through paid traffic diversion. Then observe the click-through rate, number of added to carts, number of favorites, and number of direct transactions of these products to determine which product is more conducive to subsequent transactions and refunds when the traffic obtained increases year-on-year. There is no doubt that those products with relatively high click-through rates, and relatively more added to carts and favorites are often the targets we select through testing.