B2C e-commerce platforms commonly used are large e-commerce platforms such as Amazon and AliExpress. You can also choose vertical e-commerce platforms related to your own categories, or independent websites of overseas buyers. The display content of such platforms is closer to the language habits and thinking logic of overseas buyers, so it can help us optimize information display.
B2C e-commerce platform product selection focuses on the following dimensions.
(1) Product sales data. This data reflects the market size of the product.
(2) Buyer comments. The growth rate and content of comments are of great reference value. When a product is in the peak sales season, its sales will increase, and the corresponding growth rate of the number of comments will also accelerate. Generally speaking, if the star rating of a product review is less than 4 stars, it means that this product has many defects and it is not worth considering; when it is higher than 4 stars, you can further pay attention to the buyers’ medium and bad reviews, and gain a deeper understanding of the product’s shortcomings and customers’ deep demands from the specific comments. This information is helpful for product optimization or micro-innovation. After analyzing all the negative review information, it can be concluded that the reason for the negative review is that the product is large in size and the packaging is too simple, resulting in customers receiving damaged goods. It can be clearly seen from the picture that the product is damaged. Therefore, if we choose this product, we need to work hard on the packaging, such as adding styrofoam between the iron rods.
When sales and reviews are used in combination, the indicative effect is often stronger. If a product has high sales in a period of time, but few reviews, then this product is worth paying attention to. It is likely to be a product with great potential but has not yet become a “hot item”.
(3) Product collection data. A large number of collections indicates that there are many interested buyers, reflecting the potential market size of the product.
(4) Selling price. This data can be used to calculate the profit margin of the product.
(5) Shelf time. This data reflects the product life cycle. From the perspective of the product life cycle, it is most appropriate to choose products in the development stage.
(6) Registered brand. If the selected product has brand protection, you should communicate with the brand owner to ensure that you can obtain the agency rights. Do not directly put brand products on the shelves to avoid infringement disputes. If you are sure that you cannot obtain the agency rights, you can choose substitutes with different appearances but similar functions.