Understanding the marketing planning of cross-border e-commerce platforms is an important part of the operation of cross-border e-commerce platforms. With the continuous changes in customer needs, cross-border e-commerce platform marketing has also changed. Merchants need to understand the marketing rules of cross-border e-commerce platforms and choose marketing tools that meet their own product selling points and platform positioning to achieve revenue goals.
The concept of cross-border e-commerce platform marketing can be divided into narrow and broad. Broadly speaking, cross-border e-commerce platform marketing is considered to be one of the “three axes” of cross-border e-commerce marketing. It refers to the cross-border e-commerce platform, with the core of meeting customer needs, through the platform’s visual, operation, interaction, service and other tools, to obtain more traffic, achieve product exposure, clicks, feedback data continuous improvement, thereby obtaining more orders, and ultimately creating an excellent brand image.
Narrowly speaking, cross-border e-commerce platform marketing refers to the core of meeting customer needs, applying various marketing tools provided by the e-commerce platform, obtaining more traffic, thereby obtaining more orders, and creating an excellent brand image. For example, the marketing center of Alibaba International Station. The core solution is still the traffic problem, taking into account the brand image. Compared with other marketing methods, social media marketing requires operating social media accounts outside the cross-border e-commerce platform, and search engine marketing requires setting up websites and accumulating data. Cross-border e-commerce platform marketing and platform integration are highly integrated, the operation difficulty is relatively low, and the threshold is relatively low. It is a marketing method suitable for most merchants. Alibaba International Station Merchant Backstage has a special marketing center first-level menu, which provides different types of marketing tools for merchants to choose from, divided into 4 sections: business marketing center, event marketing center, merchant self-marketing center, tools and services.