Vision is a physiological term and the most important sense for humans and animals. At least 80% of people’s information is obtained through vision. For cross-border e-commerce companies, the realization of all visual effects is based on marketing goals. This vision not only refers to store vision, but also includes mobile terminals, independent websites, and even social media, subscriptions, magazines, posters and other media or platforms for displaying products.
Visual marketing refers to the use of display technology and visual presentation technology in the process of commodity marketing to stimulate customers’ senses and arouse their interest, so that they have a deep sense of identity and desire to buy the product, thereby achieving the purpose of visual marketing. The purpose of visual marketing is to maximize the connection between products (or services) and consumers, ultimately achieve sales, and enhance the marketing effect of the enterprise.
At the beginning of the 21st century, Chinese expert and scholar Ma Dali clearly stated in the book “Visual Marketing” that “visual marketing is to communicate with customers through silent language, so as to convey product information, service concepts and brand culture to customers, so as to promote commodity sales and establish brand image.” Starting from the principles of visual communication and VM, the display design, display design, system display design, VMD design, etc. of clothing products are systematically and comprehensively introduced. This view has a very large impact on the clothing industry, and it has also been intensively used in terminal stores in the clothing industry that represent trendy designs.
Subsequently, concepts such as “visual marketing” and “visual planning” were also introduced in the planning of many websites, and based on the characteristics of the website, web visual marketing (WVM) was gradually formed. Website visual marketing is the process of using the visual impact of digital content such as color graphics, sound, text, animation, video, etc. to attract visitors’ attention, deepen visitors’ interest in the website, and continuously click to understand website information, enhance visitors’ goodwill and trust in the company, and thus facilitate transactions.