Search engine marketing is to use the opportunity of users to retrieve information to deliver marketing information to target users as much as possible based on the way users use search engines.
In simple terms, search engine marketing is network marketing based on the search engine platform, which uses people’s dependence on and usage habits of search engines to deliver marketing information to target customers as much as possible when people retrieve information. The basic idea of search engine marketing is to let customers find information and further understand the information they need by entering the website/webpage. When introducing search engine strategies, it is generally believed that there are two main goals of search engine optimization design: to be included in search engines and to rank high in search results. Today, this has become common sense, and most professional network marketing service providers set goals for search engines at this level. However, from the current actual situation, it is not enough to just be included in search engines and rank high in search results, because achieving such an effect does not necessarily increase the customer’s click-through rate, and it cannot guarantee the conversion of visitors into customers or potential customers, so these are just the two most basic goals in search engine marketing strategies.