Sellers on AliExpress need to know which products on the platform have better sales and larger market space. Choosing the right industry and product can achieve twice the result with half the effort. The “Data Horizontal” module of the big data platform provided by the AliExpress platform for sellers has now been updated to “Business Advisor”. If sellers are not used to using it, they can click “Return to Data Horizontal” to return to the old version of the module. This module provides a lot of practical intelligence information to help sellers discover potential business opportunities. “Business Discovery” includes “Industry Intelligence”, “Product Selection Expert” and “Search Word Analysis”. Let’s introduce them one by one.
1. Industry Intelligence
Industry intelligence is divided into two modules. The first module is the industry overview. Sellers can choose the industry and category they want to know about, and can choose the last 7 days/30 days or 90 days to view industry-related data.
There are many indicators in the industry data. The meaning of each indicator is as follows.
(1) Visitor ratio: the ratio of the number of industry visitors to the number of visitors in the parent industry during the statistical time period.
(2) Views ratio: the ratio of the industry’s views to the upper-level industry’s views during the statistical period.
(3) Payment amount ratio: the ratio of the industry’s successful payment amount to the upper-level industry’s successful payment amount during the statistical period.
(4) Paid order ratio: the ratio of the industry’s successful payment orders to the upper-level industry’s successful payment orders during the statistical period.
(5) Supply and demand index: the industry’s commodity index/traffic index during the statistical period. The smaller the supply and demand index, the less competition there is.
In addition, the industry overview also includes two subcategories: industry trends and industry country distribution, which readers can use to view industry changes.
The second module is the blue ocean industry. The blue ocean industry refers to an industry that is currently less competitive but has buyer demand. New sellers on the AliExpress platform need to find a first-level blue ocean industry to operate in order to achieve rapid growth. There are 9 first-level blue ocean industries on the platform, which can be represented by circles. The bluer the industry circle is, the less intense the competition in the industry is, and the sellers can have greater competitive advantages. Click the corresponding industry circle to view industry details.
Sellers need to note that the “Data Vertical and Horizontal” provided by the AliExpress platform is only one of the analysis and decision-making tools. In the actual product selection process, it is necessary to analyze the user needs and popular trends in the target market, the product logistics and transportation methods, the seller’s own availability of products, whether there is a source of supply advantage, etc. Sellers should use data analysis as an objective basis.
2. Product Selection Experts
Product selection experts select corresponding “hot-selling” and “hot search” product categories from the perspectives of sellers and buyers, so that sellers on the AliExpress platform can adjust products and optimize keywords.
The “hot-selling” here is from the seller’s perspective, so that sellers can find explosive and best-selling products. On the AliExpress platform, when sellers select an industry, country and time range, they can see the “TOP Hot-selling Product Words” page. Different circles represent different hot-selling products. The larger the circle, the higher the sales volume. The color of the circle can reflect the degree of competition of the product. Click “Download the raw data of the last 30 days” in the upper right corner, and you can use the data analysis command in Excel to sort them according to different requirements to select products. The downloaded file contains specific information on industry, country, product keywords, transaction index, purchase rate ranking and competition index.
“Hot search” is from the buyer’s perspective. Its operation is the same as “hot sale”. The downloaded Excel file shows specific information on industry, country, product keywords, search index, search popularity, purchase rate ranking and competition index. Sellers can choose products with low competition index but high other indexes based on this, and determine the products they want to sell.
3. Search word analysis
Sellers can query the keywords searched by buyers through search word analysis, and the analysis results of hot words, soaring words and zero-less result words can help them select and optimize the keywords of products, thereby optimizing the promotion effect and increasing the transaction volume of store products.
In addition to selecting products through the AliExpress platform, sellers can also refer to the product selection of the same industry on other cross-border e-commerce platforms (such as eBay, Wish, Amazon, etc.) to determine the product selection.