In the era of information explosion, independent website sellers want to stand out in the fiercely competitive market, and YouTube SEO has become a vital weapon. Similar to Google SEO, YouTube SEO improves content/video rankings through optimization, and its importance is mainly reflected in the following three aspects:
1. Higher exposure: The higher the ranking of the video in the search results page, the higher the exposure, and accordingly, the higher the click-through rate.
2. Lower cost: Compared with other promotion methods, YouTube SEO is relatively low in cost, and more time costs are required rather than financial investment, so the cost-effectiveness is more considerable. .
The key steps of YouTube SEO are mainly the following:
1. Keyword research: Selecting keywords is the first step of YouTube SEO. When selecting keywords, sellers need to combine the video content and searcher intent, avoid selecting keywords that are not related to the content, so as to increase the probability of the video being searched. Using the association function of the YouTube search bar and the Google keyword tool can help sellers find suitable keywords.
2. Add keywords: In YouTube videos, in addition to titles, descriptions and tags, sellers should also pay attention to adding keywords in file names, cards, video chapters, etc. The file name is a clue for YouTube and search engines to identify the content of the video. Cards and end screens are small interactive boxes that guide users, while timestamps can attract user clicks by outlining the content and reduce video churn. Moderate addition of keywords is beneficial to SEO, but abuse of keywords may result in penalties.
3. Select categories: YouTube divides videos into different categories and recommends content of the same category to users. Choosing appropriate categories for videos helps YouTube better identify content and recommend videos to people who are interested in them.
By cleverly using these YouTube SEO tips, independent site sellers will be able to increase video exposure, attract more clicks, and stand out in the highly competitive YouTube platform.