On the AliExpress platform, sellers can promote their ads through the through train, which is a model that calculates advertising costs based on the number of clicks. At the same time, advertising costs are also affected by many factors such as product bidding and the bids set by merchants. After understanding the basic calculation method of advertising costs, let us take a deeper look at the general cost of advertising costs for AliExpress through trains and effective implementation strategies.
1. General Cost of Advertising Costs for AliExpress Through Trains
The advertising costs for AliExpress through trains are calculated based on the number of clicks, and the specific cost of clicks is closely related to the following factors:
1. Bid Setting: Merchants can set the bid for each click according to their own needs and budget when setting up ads. Generally speaking, the higher the bid, the higher the advertising exposure rate, and the more potential customers attracted. Highly competitive industries and popular keywords may lead to higher bids.
2. Product Bidding Situation: The bidding situation of different products is different. If the competition for a product is fierce and many merchants want to advertise on this product, the advertising cost may rise accordingly. Merchants need to consider the competition situation and evaluate the advertising costs when choosing products to advertise.
3. Daily advertising budget: Merchants can set a daily advertising budget according to their needs and budget. When the number of clicks per day reaches or exceeds the set advertising budget, the ad will stop displaying to avoid over-consumption of the budget. Reasonable setting of daily advertising budget is the key to controlling advertising costs.
The specific cost of advertising varies depending on the merchant’s strategy, competition and product positioning. Understanding these factors will help merchants plan advertising budgets and optimize advertising more effectively.
2. Effective development strategy of AliExpress through train
In order to ensure the effectiveness of AliExpress through train advertising, sellers can adopt the following strategies:
1. Product basic optimization: Optimize product information, including correct classification, complete attribute filling, reasonable title, relevant keywords, etc., to increase product exposure and conversion rate.
2. Choose the right keywords: When setting up advertising, it is crucial to choose keywords. Small and medium-sized sellers can start with some long-tail words with accurate traffic and avoid keywords that are too competitive.
3. Pay attention to the promotion time period: Promote according to the time when the store product has the most visitors or the most active time period of the platform. The best promotion time for each category may be different, and merchants can filter the time according to actual conditions.
4. Regularly evaluate advertising effects: Sellers should regularly evaluate the effectiveness of advertising, including indicators such as click-through rate and conversion rate. If the ad is exposed enough but the conversion is low, the product itself may need to be optimized.
5. Pay attention to the advertising budget: Set the daily advertising budget reasonably to ensure that advertising is carried out within the budget to prevent excessive consumption of the budget.
The effective implementation of AliExpress through-train advertising requires comprehensive consideration of multiple factors, including product optimization, keyword selection, promotion time period and advertising budget. Through precise strategies and continuous monitoring, merchants can maximize advertising effects and improve the overall competitiveness of the store.