Amazon brand promotion is an advertisement that displays products. Through this promotion, your products can be more prominently displayed at the top of Amazon search results. The following is detailed information about Amazon brand promotion standards and best practices.
I. Amazon brand promotion standards
Hard conditions:
Brand promotion is only available to professional sellers, book and other suppliers and agents registered with Amazon.
Soft conditions:
It is recommended that sellers who are stuck in the growth of SP advertising and have some experience in controlling SP advertising Acos (ratio of advertising costs to sales) can use it.
Brand promotion activities are designed to make your brand appear in the advertising space on the search results page, increase consumer awareness of your brand and products, and increase interaction. It is worth noting that if sellers consider running SB video ads, professional video producers may be required, which will increase additional labor costs. Therefore, it is recommended that sellers do what they can according to their own situation.
II. Best practices for Amazon brand promotion
1. Brand registration:
Establishing a brand registration is the first step in promoting a brand. During the brand registration process, provide relevant information such as brand name, trademark registration number, etc., and pass Amazon’s review. After successful registration, brand merchants will obtain a series of brand promotion and protection rights.
2. Optimize product pages:
The key is to optimize product pages and ensure that elements such as product titles, descriptions, keywords, etc. are accurate and clear, and can attract the attention of potential buyers. At the same time, provide high-quality product pictures and detailed product information to increase the purchase conversion rate.
3. Provide a good customer experience:
Amazon attaches great importance to customer experience, so brand merchants need to ensure the efficiency and quality of order processing, logistics distribution and after-sales service. Respond to buyers’ questions and complaints in a timely manner, actively solve problems, and improve customer satisfaction and word of mouth.
4. Maintain product quality and reputation:
Ensure that the products sold meet relevant standards and regulations, and comply with Amazon’s policies and regulations. Actively handle buyers’ complaints and refund requests to maintain a good merchant reputation.
By understanding the standards and best practices of Amazon brand promotion, sellers can better use this promotion tool to enhance brand exposure and increase sales opportunities.