As a cross-border e-commerce customer service staff, it is necessary to understand some basic and common web terms and operational terms.
① Store Homepage (Home)
The store homepage is a page used to display the overall image of the store. For e-commerce stores, a good store homepage is the facade of the brand. If e-commerce stores want to establish a brand and create store awareness, it is very important to design a good store homepage. The store homepage usually includes store signs, advertising pictures, product pictures, etc.
The design of the store homepage on the AliExpress platform is called “Wangpu Decoration”. It should be noted that for Amazon sellers, the concept of the store homepage is not very obvious, because Amazon emphasizes products, not stores, but customers can view the products sold by a seller on the platform and the evaluation index of their products. By clicking on the seller’s storefront (store homepage), only the seller’s product list, customer feedback and evaluation, praise rate, etc. are displayed.
② Product Details Page (Details/Description)
The product details page is a page used to display specific information about a certain product, generally including the main product picture, purchase area, product introduction area, etc. The main picture of a product is the picture that best expresses the overall performance characteristics of the product. It will appear on the product details page, search results page, etc., and is usually required to be a square white background picture. For AliExpress sellers, the product details page is an important factor in improving the conversion rate of products. It should include all the information that customers must know to purchase the product, such as product images, product performance, and other necessary instructions such as logistics and after-sales service.
③ Product List Page (List)
The page used to display multiple products is called the product list page. The product list page will capture the key products of each type and make it into a display picture for this type of product. For example, the search results page is a product list page.
④ Banner
Banners are used to introduce activities or display products. They are generally in the form of multiple banners that are scrolled, also known as carousel banners.