1 Use keywords to find the market
Analyzing product natural search traffic is a good way for sellers to find products or niche markets. Sellers can find various product keywords through various search engines (such as Google), and then use their own judgment to find products that are likely to become hits.
For example, Andrew Youderian is an e-commerce entrepreneur and founder of eCommerceFuel. His first contact with e-commerce was to find a business model that had income and was relatively flexible. The feasibility of this model was more important than his enthusiasm for the product. Therefore, Andrew Youderian carefully selected keywords and chose niche markets that he thought had the opportunity to succeed. After some effort, Andrew Youderian discovered a phenomenon: in the fishing equipment industry, the keyword ranking of walkie-talkies was very high.
With this discovery, Andrew Youderian developed a new product, which is “car walkie-talkies”. And using the Google search engine, his product search ranked third in the search results.
2 Build an interesting and unique brand
Sellers select products by building an interesting and unique brand. They need to have a good understanding of the target customer group and carefully craft the brand to leave a unique impression in the minds of users. This approach is particularly useful for products in areas with thin profits or fierce competition.
For example, Dbrand is a well-known manufacturer of mobile phone stickers. It has a unique way of communicating with users and has attracted 64,000 Facebook fans in less than a year. At the same time, it uses “meme culture” and adds unique humor, making Dbrand a leader in the industry.
A large part of the success of a brand is due to giving the brand’s products fresh or unique features. Another company that has done well in this regard is an iPad case manufacturer, whose cases are handmade by traditional craftsmen in San Francisco and have their own characteristics.