To make a product popular, you can usually adopt the following two strategies:
(1) Product discovery strategy.
Plan for a product before it becomes popular. If a product has not been discovered in any of the five values mentioned above, then this product has certain potential and is worth planning.
(2) Trend-following strategy.
If a product is already popular, sellers may not necessarily follow it. This is because the market may not be saturated. As long as the overall trend is upward, it still has certain value and is worth following.
For example, according to relevant research reports, stainless steel straws are no longer new products, but they are still products with a high repurchase rate.
A new seller analyzed the sales trend of stainless steel straws through the Google Trends tool. At the same time, he also observed the sales growth rate of this product, and then checked the sales of this product on the AliExpress platform and found that 15,000 orders had been sold on the AliExpress platform. However, the new seller still did not give up and continued to investigate the real reason behind the growth of this product. The result was: some states in the United States began to ban the use of disposable straws, which is the new market. Even though this product was already a hot seller, he still chose this stainless steel straw and ended up making a lot of money.
The new seller first observed the data, then found the real reason for the market growth and verified it. This multi-dimensional mutual verification method greatly improved the accuracy of decision-making.