Sellers who want to enter Amazon Japan must know about its resource advantages. So what products are hot sellers in Japan? Let’s briefly introduce the development status of each category to help sellers understand the market development trends of various categories.
1. Consumer electronics
This year’s consumer electronics revenue is expected to be US$34.349 billion, and per capita consumption is expected to be US$273.5. By next year, online channel sales of consumer electronics will account for 35% of total sales, and three years later, the penetration rate of online users is expected to reach 45.6%.
2. Home and living supplies
This year’s home and living supplies revenue is expected to reach US$17.906 billion, and per capita consumption is expected to reach US$142.58. It is expected that by next year, online channel sales of home and living will account for 15% of total sales, and the number of home and living supplies users will reach 60.2 million in the next three years.
3. Consumer goods
The revenue of the toys, hobbies, and DIY e-commerce market in consumer goods is expected to reach $21.499 billion this year, and the per capita consumption is expected to reach $171.19. Three years later, the number of users of products such as toys, hobbies, and DIY will reach 31.6 million, and the compound annual growth rate is expected to increase by 3.63% in the next four years.
The revenue of beauty and personal care in consumer goods will reach $41.981 billion, and the per capita consumption is expected to reach $334.28. By next year, the online channel sales of beauty and personal care will account for 13%. Three years later, the user penetration rate of beauty and personal care products will reach 47.2%, and the compound annual growth rate of beauty and personal care products is expected to increase by 5.4% in the next four years.
4. Fashion
The keywords of the Japanese fashion category are simple design, skin-friendly, environmentally friendly, detail control, and suit control. The Japanese fashion category is large in scale and has many online retail opportunities. The overall sales this year are expected to be about $54.391 billion.
Japan has strong spending power in the fashion category and a high user penetration rate. Last year, per capita spending on clothing and footwear was $282.4, and it is expected to reach $406.5 in three years.
Japan has many high-end buyers who prefer to use mobile phones for online shopping. Japan’s popular fashion categories will also change with seasonal trends.