Currently, many clothing manufacturers develop new customers through offline exhibitions, and this traditional method also means high costs for booking booths, promotional materials, long-distance travel and customer socializing. But there is no doubt that the overseas market demand and customer base are far greater than an exhibition. In the digital age, clothing manufacturers should open their own digital marketing weapons to display their sources and products to thousands of global buyers anytime and anywhere.
Many clothing manufacturers regard digital marketing investment as online gambling, and are not sure about the allocation of funds and channel selection. Therefore, this article summarizes the 7 marketing channels that are most suitable for clothing manufacturers.
1. Create a high-conversion site
Many clothing manufacturers will encounter the problem of losing money on paid click ads, mainly because the homepage visit jump rate is too high and the number of customer registrations is lower than expected. But in fact, some optimization work can bring a more ideal customer retention rate. These include:
– Introduce the website through concise and clear information.
– Arrange the banner position as a booth at an exhibition.
– Unify the visual tone, and the font and font size are easy to read.
– Ensure the quality of the pictures.
– Emphasize premium content or special sections.
In addition, the “about us” section should explain the products and services the company provides to customers; the “frequently asked questions” section applicable to sales should clearly solve common problems of buyers; recommended product pages can be used to show the highlights and flagship products of the brand; non-landing pages are best to provide keyword copywriting and multiple streaming files.
2. Search Engine Optimization
The first thing to do about this is to search for important keywords such as “wholesale clothing” on Google. Then analyze the organic results to understand the characteristics and practices of the top-ranked companies.
For example, when a seller asked why his website did not rank for “wholesale clothing”, in fact, his first-page competitor had 3.6 million backlinks from 903 referring domains. Therefore, he needs to match or at least get close to these numbers.
3. Google Ads
Sellers who previously used agencies are advised to use Google AdWords Express to operate directly. If there is no sufficient experience, manufacturers should not easily invest a lot of money in Google Ads, at least avoid global advertising in the initial stage. Sellers are advised to target a certain country or region for testing before further expansion.
For example, Texas, California, Florida, Georgia and Illinois in the United States are good choices for clothing accessories distributors.
4. Email Marketing
For clothing wholesale, at least 40% of sales should come from email marketing. In addition, the in-text click-through rate of emails should exceed 25%. Manufacturers can make full use of emails to reach new customers or launch promotions and other activities.
5. Social Media
Content creation and promotion are both important parts of social media marketing. In the content creation part, operation guides, fashion tips, etc. are all high-quality choices to attract potential customers.
Professionals believe that among the many media platforms, the following are most suitable for clothing manufacturers:
– YouTube, the world’s second-ranked search engine.
– Pinterest, which has more search attributes than ordinary social media.
– Instagram, highly visualized transmission effect, most retail companies have Instagram accounts.
– Facebook Groups community, a gathering place for highly engaged target groups.
6. Influencer Marketing
Influencer marketing has similar effects on manufacturers and ordinary retailers, but manufacturers are more suitable to choose some professional influencers, who may have fewer fans but are easier to reach. Facebook’s interest groups and YouTube’s influencer channels are typical examples. In comparison, LinkeIn’s influence is weaker.
7. Online Retail Platform
Undoubtedly, online retail platforms usually mean huge growth opportunities, a wide range of advertising options and a fixed customer base for clothing manufacturers. However, it should be noted that the premise of platform dividends is good operation and sales, and at the same time, with the help of high-quality products, the business territory can be further expanded.