After the idea of product development is clear, the next step is to understand the hot products on the Amazon platform and conduct a thorough research on the products to understand the market trends and capacity, and whether there is still room for entry.
On the Amazon platform, sellers can research new products through the following methods.
(1) Keyword search. Simply enter the keyword in the search box on the Amazon page to search, and you can see the total number of products of this type. The larger the number, the greater the market competitiveness.
(2) Rankings. For example, on the Amazon platform homepage, click the “Department” button, select the subcategory where the target product is located, and then click the “Best Sellers” button to view the rankings.
Through the following rankings, sellers can get the following information.
● Best sellers. Sellers can know which products are the best-selling in a specific category.
● Hot new releases. Sellers can know which new products are currently selling well. When analyzing, combined with factors such as seasons and holiday promotions, you can make judgments on hot new products and trends.
●Top rated products. Sellers can know which products have the highest ratings.
●Most Wished for. Sellers can know what products everyone wants.