Cross-border e-commerce has caused a huge change in marketing, promoted innovation in international trade marketing, and created a new marketing method – network marketing. Compared with traditional international trade marketing methods, the main characteristics of cross-border network marketing are as follows.
1. Network interactive marketing
The interactive characteristics of the network make it possible for customers to truly participate in the international trade marketing process, improve the status of customers in the entire international trade marketing, and strengthen the initiative of customers to participate in the selection.
2. Network integrated marketing
There are many marketing methods in e-commerce, such as search engine marketing, email marketing, marketing using B2B platforms, corporate blog marketing, etc. Foreign trade companies can use a variety of network marketing methods to integrate various marketing channels together, which greatly enhances the marketing effect.
3. Network customized marketing
As companies and customers get to know each other more, sales information will become more personalized. The development trend of e-marketing is to shift mass sales to customized sales. Some large multinational companies provide this service by establishing internal corporate networks.
4. Internet “soft marketing”
The opposite of soft marketing is “strong marketing” in the era of industrialized mass production. The most powerful characteristics of traditional marketing are traditional advertising and personal sales. A fundamental difference between soft marketing and strong marketing is that the active party of soft marketing is the customer, while the active party of strong marketing is the enterprise.