Merchants operating cross-border stores in Southeast Asia on TikTok often face an important question: Can they open stores in multiple countries? If so, how can they do it? This article will explain in detail the rules for cross-border merchants on TikTok Shop to open stores in multiple countries in the Southeast Asian market.
1. Can I open stores in multiple countries in Southeast Asia?
The answer is yes. According to the regulations of TikTok Shop, the same business license can open cross-border sites in 5 countries in Southeast Asia, including Thailand, Malaysia, Vietnam, the Philippines and Singapore. For example, if you have already settled in the Southeast Asian market and opened stores in Malaysia and Thailand, you can open other sites under the merchant account by following the steps below:
Log in to the merchant backend
Enter the “My Account” option
Click “Global Market”
Select the Southeast Asian country you plan to open
Click the “Open” button
It should be noted that for each click to open a Southeast Asian country, the same business license can open up to 2 stores in that country. If your business license has opened 2 stores in the country, you cannot open a 3rd store in the country.
2. Can I open a 2nd store in the same country in Southeast Asia?
Yes, you can. For example, if you have already opened a store in Vietnam, you can open a 2nd store in Vietnam by following the steps below:
First, check the number of stores that your business license has opened in Vietnam. If your business license has opened 2 stores in Vietnam, you cannot open more stores in Vietnam. This rule also applies to other countries in Southeast Asia.
If your business license has only opened 1 store in Vietnam, you need to go through a new entry process to open a 2nd store in Vietnam. The specific operation is to choose to open a Vietnam site in the new entry process. Once the new entry process is approved, you can open a 2nd store in Vietnam.
It is worth noting that when opening a 2nd store in the same country, it is no longer checked whether the 1st store has passed the new store inspection period.
Through the analysis of this article, we hope to help TikTok Shop cross-border merchants better understand the rules of opening stores in multiple countries in the Southeast Asian market, so as to operate their cross-border business more effectively and achieve greater commercial value.