Sellers can collect Search terms keywords in the following ways.
1. Home search box drop-down list
Generally, the words in the search box drop-down list are of great reference significance. They are the words recommended by Amazon based on the buyer’s search habits. These keywords should be sorted and screened, and the keywords related to your products should be placed in the Search terms of the listing, and the core keywords with the highest relevance to the product should be placed at the front.
2. Category words
The category words in the “Best Sellers Rank” on the product details page are all words closely related to the product, and they all have a high degree of search. These words can be filled in the Search terms.
3. Learn from competitors’ keywords
Learning from competitors’ keywords is a relatively time-saving and labor-saving method of collecting keywords. Taking dog food as an example, search for “dog treat” in the search box and browse the competitor pages on the first page of search results. You will find a large number of keywords from the other party’s listing that are also applicable to your own products. These words can be used as a reference for your own word selection.
However, when choosing words, you should select keywords related to your products. For example, if the dog food you sell is crunchy, don’t use words like “soft” or “jerky”. Because such words are not relevant to your products, even if they can improve the ranking of the listing, they will not bring customer conversion rate.
4. Learn from fellow sellers on other platforms
There are also a large number of similar products on similar platforms such as eBay, AliExpress, Dunhuang.com, and Wish. Sellers can find many keywords related to their own products. By searching in the search bar with different keywords, you will get a lot of keywords, and finally filter them and select keywords with high relevance to your products.
Search terms keywords are reflected from the perspective of customer searches. Therefore, when sellers collect and organize these keywords, they should neither blindly organize an infinite number nor simply fill in a few. Search terms keywords must have a high relevance to the product. Words without relevance can bring traffic in the early stage, but because of poor conversion, they will eventually hurt the overall weight of the listing.