Amazon sellers have added a video upload function in the Enhanced Brand Content (EBC) in the Seller Center. Sellers can add videos to the main image section of the product details page, as shown in Figure 8-3. At the same time, the video will also appear in the “Related Video Shorts” section of the product line information details page.
Sellers can only publish product videos in the main image section of the product details page after they have successfully completed brand registration. The video information added in the seller account background includes the video file, the main video image (it must be added, otherwise the main image that buyers see in the video player will be black), the video title, and the video description.
Amazon has corresponding regulations and requirements for the content of videos related to the main image of the product details page, requirements for video specifications, and also stipulates the content that is prohibited from appearing in the video.