Product reviews should be authentic and provide reference value for subsequent buyers. Amazon will judge the authenticity of product reviews. If sellers manipulate reviews and have a large number of false reviews, it is likely to affect the security of their accounts.
VP review algorithm rules
On Amazon, some reviews will have the VP logo. Reviews with the VP logo will be ranked first, and customers will trust these reviews with the logo more. ．
1. What is the VP logo
VP means that the customer who wrote the product review purchased the product on Amazon. Only customers who have confirmed that they have purchased the product on Amazon can add this label to the review. If the review is not marked as VP, it does not mean that the reviewer has not used the product, but it only means that it is impossible to determine whether the order was completed on Amazon.
VP product reviews are designed to help customers identify product quality and the credibility of reviews, and to prevent false orders and screen swiping from bringing misleading information to customers. In order to ensure the authenticity of product reviews, once Amazon determines that a review without the VP logo is likely to be fake, the review will be deleted.
2. What kind of reviews will display the VP mark
Amazon has not announced the method to determine fake orders, but based on the experience summarized, whether a review will be marked with the VP mark is generally related to the following factors.
(1) Whether the full payment is paid
Generally speaking, reviews that are paid in full will receive the VP mark, but sometimes even if the full payment is paid, there may not be a VP mark, because many buyer accounts are listed as suspicious by Amazon and restricted. Even if these accounts purchase goods with full payment, they will not receive the VP mark.
(2) Whether the purchase is discounted
If a large number of reviews are obtained through product discounts and promotions, it is easy to be judged as fake orders. However, Amazon officials have not clearly stated how much discount can be used to obtain the VP mark. Generally, 10%, 20% or even 30% off can be used to obtain the VP mark. Therefore, generally speaking, if the price of the product is not lower than the average price, it can obtain the VP mark. If the discount of the product is less than 50%, it will definitely not obtain the VP mark.
(3) Account Cumulative Consumption
Buyers can only post product reviews if they have accumulated at least $50 in spending on Amazon with a valid debit or credit card, but Prime promotions and other promotional discounts cannot be counted. At the same time, all accounts with the same household address can only make one review for the same product.
This rule of Amazon is mainly to stop fake orders from buyers. Most normal Amazon buyer accounts can leave reviews and can be distinguished by the VP logo.