The exposure and conversion rate of products are undoubtedly the focus of sellers. Let the product listing occupy a high position in the search results and provide customers with comprehensive and detailed listings, which will affect the exposure and conversion rate. This requires sellers to improve the ranking of products and optimize the listings in actual operations. If the product is ranked high, the listing is fine, and the title is eye-catching, it will naturally attract visits, which will in turn drive the conversion rate and sales volume.
Best Match Search Ranking Rules
For cross-border e-commerce sellers, in-site search is the most important source of traffic, so sellers must understand the platform’s search ranking rules. Only when the operation of the store complies with the search ranking rules can the search exposure rate of the product be effectively improved. For eBay sellers, the most important search ranking rule is “Best Match”.
Best Match is a default search result sorting method on eBay. Its ultimate goal is to increase sellers’ sales, reduce bad buyer experience, ensure that buyers have a better shopping experience, and increase buyers’ return purchase rate.
1. Best Match ranking rules
The keywords entered by buyers in eBay determine which products will be searched, and then eBay sorts the search results through the best match algorithm and finally displays them to buyers.
2. Best Match influencing factors
Best Match sorts fixed-price products and auction products based on different conditions. In the default sorting, there are 6 main factors for Best Match.