(I) Combining the real and the fake
“Real” means that the product information description on the product details page must be consistent with the actual situation, especially the detailed description of the product, the material and specifications and other basic information, which must be true and credible, and cannot be exaggerated, concealed or falsified. “Fake” means that the background, processing process and buyer feedback of the product can be beautified and processed to make the product more meaningful and quality guaranteed.
(II) Combining pictures and text
The product details page needs to use text to make necessary explanations, but the main thing that can attract the attention of buyers is pictures. If you ignore the pictures and use long paragraphs of text description, the attractiveness of the product will be reduced. Therefore, the product details page should have pictures and text, and pay attention to the beautification of pictures and text to provide buyers with a good visual experience.
(III) Proper details
No buyer is willing to spend time to extract useful information from the long text description of the product. If the seller’s product details page is some information that is not nutritious, repetitive, and has no focus, then the buyer will exit directly.
A good product details page should be detailed and concise. The basic information of the product should be as detailed as possible. The product selling points should be concise and clear. It is best to list them in sections and explain them with pictures. After-sales, product quality, product efficacy and precautions that buyers are more concerned about should also be introduced in detail to make buyers feel at ease as much as possible.
(IV) Diverse techniques
1. Use of comparison
Product quality, material, and service can all be used as objects of comparison. Sellers should start from the perspective of buyers’ concerns and conduct comparative analysis on issues that may cause buyers’ attention, highlighting the advantages of their own products from the side. For example, for mobile phone products, comparisons can be made from the aspects of their processors, camera pixels, performance, memory, etc.
2. Use of background
Backgrounds of different colors can give buyers different psychological feelings. Sellers should understand the emotional colors and color schemes corresponding to various colors, and choose the background color according to the characteristics of their own stores, products and promotional activities. It should be noted that the background color should not be too fancy. It is best not to use too many colors to match, and ensure that the background looks coordinated and conforms to the public’s aesthetics. For example, the composition and color of Aubey children’s toys conform to children’s aesthetics, but the background used is very elegant and simple.
3. Use of matching and combination
By matching and combining with other products, not only can the product’s own effect be more significant, but it can also promote other products invisibly and bring more conversion rates to the store.