Industry dynamics analysis
Industry dynamics analysis refers to the study of category dynamics from the perspective of the industry. Each category is based on the entire industry background of products manufactured in China and exported to foreign countries. Understanding the market size and country distribution of the category in China’s export trade has a great guiding significance for understanding the operating space and direction of the category. At present, there are mainly three ways to understand the export trade situation of a certain category.
(1) Industry or regional market research reports released by third-party research institutions or trade platforms. Third-party research institutions or trade platforms have independent industry research teams. These institutions have global research perspectives and resources. Therefore, the research reports they publish can often provide us with more systematic industry information. The following are the industry research reports currently released publicly:
① Industry analysis report: Made in China.
② Industry video tutorial: Dunhuang.com.
③ Global Entrepreneur: Survey on Chinese companies in the eyes of foreigners.
(2) Industry exhibitions
Industry exhibitions are a kind of promotional activities carried out by suppliers in the industry to showcase new products and technologies, expand channels to promote sales, and spread brands. Participating in exhibitions can provide the latest industry news and corporate trends. You can log in to the Shenzhen Convention and Exhibition Center and the China Industry Exhibition Network to check exhibition information (3) Export trading companies or factories
Product specialists need to communicate directly with suppliers when developing products. Suppliers with older qualifications are very clear about the export situation and market distribution of their industry, and product specialists can obtain more valuable market information from them. Product specialists need to master certain industry knowledge before communicating with suppliers.