(I) Basic framework of soft copywriting
As long as the soft copywriting is attractive enough and the more detailed the introduction is, the more potential customers and agents will understand. However, the advantages of the product should still be introduced. The basic framework of a soft copywriting includes the following aspects.
1. Title
2. Utilize people’s curiosity
3. Make good use of customer feedback
4. Value packaging
5. Content introduction
6. Call to action
(II) Preparations for soft copywriting
If you want to write a good soft copywriting, whether the preparations before writing are sufficient directly determines the marketing effect of the soft copywriting. The preparations before writing soft copywriting include the following aspects.
1. Determine marketing intentions
2. Analyze product characteristics
3. Analyze fan characteristics
4. Select release channels
5. Determine the theme of the soft article
6. Select the type of soft article
7. Plan the outline of the soft article
8. Collect soft article materials
(III) Key points of soft article writing
Writing a soft article should take industry trends as the entry point to promote the advancement of the company’s products or the superiority of its services. This kind of publicity can not only improve the market position of the company’s products or services and attract the attention of consumers, but also attract the attention of dealers or peers and even emulate them, forming a reputation in the industry.
Soft article writing is divided into the following key points.
1. Industry reputation
The sales chain of products is composed of people. Once the reputation in the industry is formed, the unanimous recommendation will have a direct driving force on product sales.
To win the reputation in the industry, enterprises should interpret the technical support of product-related concepts from a very professional perspective to make the product more convincing. This requires the author of the soft article to work hard to collect articles about this professional technology and refer to them from multiple sources. Citations from multiple sources and solicit opinions from technical personnel make the soft article both reasonable and valuable.
2. Continuous and planned
Only by continuously and systematically promoting soft articles can we truly achieve promotion results. Under normal circumstances, many companies regard at least half a year as a stage when promoting soft articles, and promote them at least once a week within half a year. Only by promoting them in this way can we achieve results. Therefore, although the cost of soft articles is low, the overall investment is still there, and enterprises should also support it.
3. Appropriate exaggeration
After finding the support point, we must make some exaggerated descriptions of the product’s benefits, and we must not stay on the general description, and the language must be colloquial. This kind of exaggeration is by no means out of thin air, but on the basis of collecting and analyzing all information, we make appropriate exaggerations based on evidence, and impress consumers with a humorous and legendary tone.
4. Add value
Cooperate with professional pages to select news-worthy content to make soft articles real paid news. This promotion method is often used in a certain stage, such as when a new product is launched or a public relations activity is in progress.
(IV) Precautions for writing soft articles
High-quality soft articles can help businesses achieve continuous visit rates and conversion rates, bring high profits to businesses, and help greatly enhance the visibility of businesses. Precautions for writing soft articles include the following aspects.
1. Accurate positioning
For consumer positioning, soft articles should find the right entry point for the target. Only when the target positioning of soft articles is accurate can targeted and precise promotion be achieved, and the distribution of soft articles will be targeted.
2. Highlight the title
When writing soft articles, we must pay attention to the title party. A successful title means one-third of the soft article is successful.
3. Excellent content
After having an eye-catching title, the content of the article is the main factor that further influences customers, and must not be careless. Therefore, the content of the soft article should be concise, logical, and clear in theme.
4. Clever promotion
It is no exaggeration to say that soft article promotion is an excellent promotion method. The main feature of a successful soft article lies in the word “clever”. A naturally wonderful article is a qualified soft article.