For Amazon, the most thorough and effective way to drive away follow-up sales is undoubtedly to use official follow-up sales, that is, to use the intellectual property protection function after brand registration to directly eliminate follow-up sales. However, this function was previously limited to sellers who have completed R-mark brand registration. Sellers who have not completed brand registration or TM-mark registration cannot use this function.
However, recently a seller shared his successful experience of using TM to drive away follow-up sales, and he also drove away three times. Sellers with TM-mark registration who are deeply troubled by follow-up sales may wish to give it a try.
If you go to register a US trademark or EU trademark, it may take more than half a year to wait for the R mark to come down, but the TM bid will come out soon (one to two weeks). Now Amazon’s brand registration no longer requires R mark to come down, and the TM mark can be used. The brand registration policy of TM mark has been in place for a long time in the US site and most European sites.
After the seller’s store has registered the TM-mark brand, if you encounter follow-up sales, you can use the successful experience shared by this seller below to test the effect of driving away follow-up sales.
Open the Amazon official brand interface.
Open the brand interface, you can directly enter the seller’s backend, click “Brand Protection” under “Brand”.
Next, enter the brand management interface, and select the “Violation Report” button under the “Protection” option box.
Next, enter the “Report Violation Report” interface.
Please enter the link of the product or product link you want to sell in the search box. After entering, the system will display the information of all the stores selling the product.
Here everyone should pay attention to click the “Show Quote” below. The purpose here is mainly to select the specific object to be complained later. The consequence of not selecting the object is that it is easy to complain and remove your own store.
After pressing “Show Quote”, select the store you want to complain about.
Next, select “Copyright Infringement” in “Problem Type”.
This is slightly different from the R-level complaint and sale. The R-level complaint selects “Trademark Infringement” and the TM-level complaint selects “Copyright Infringement”.
Then, the system selects the last item by default.
It is very important to fill in the following information: brand name, copyright registration number, and more information;
Finally, leave your contact information below and select “Submit”.
After successful submission, you will receive a case email from Amazon. Before receiving the email, all the follow-up sales will disappear.
Of course, this method is just the experience shared by this seller, and this method may not be applicable to all cases of follow-up sales. Some follow-ups may be Amazon’s official warehouse follow-ups, or advanced VC accounts, so this method may not work.
Anyway, it provides everyone with a new way. Sellers who are troubled by follow-ups may wish to give it a try.