Amazon sellers talk about using white hat tactics to get orders as soon as the product is put on the shelves, that is, how to get orders as soon as the product is put on the shelves without illegal means such as manipulation by service providers, but using regular means to get orders as soon as the product is put on the shelves. In fact, it is not difficult to get orders as soon as the product is put on the shelves. The most important aspects are: keywords, word selection skills, operation skills, conversion rate, etc.
1. Keywords
Why are keywords so important? Because keywords are the basis of everything. Keywords are the premise that products can have exposure and traffic. Without keywords as a foundation, how can we talk about operations.
1) Keyword mining.
It is worth mentioning here that when Amazon searches for a keyword, 6 related recommended words will appear at the end of the first page of search results, and then continue to mine their associated words based on these 6 related recommended words, and filter out duplicate words after display. The associated words can be mined so well, I can only say that the keywords mined in these three ways are definitely enough for sellers to use!
2) Keyword reverse check.
If sellers want to accurately understand the specific traffic sources of their target competitors, sellers can use keyword reverse check to determine keywords.
3) Word reverse check
Compared with keyword reverse check, the more powerful one is still to come, that is, word reverse check, this action is more ruthless, and it starts with checking what specific words the seller’s target competitor ASIN has, and can the seller use it in the future?
By analyzing the specific words of the target competitor in different periods, the seller can clearly see what new words have been added to the product recently.
2. Reasonable and correct use of keywords
When sellers suddenly collect so many keywords, sellers must be very happy, but how should so many keywords be placed? How to distinguish and use?
First, sellers need to classify the prepared keywords according to big words, accurate words, long-tail words, traffic words, etc. Different words have different uses.
1) Search term Use keywords correctly
Search terms is the only keyword that is not publicly displayed by Amazon on the front end but affects the search weight of the Listing, so sellers must fully fill in useful keywords in the existing characters. The keywords suitable for Search terms to be placed here are big words and accurate words. After all, as free traffic, sellers can use some expensive big words to make full use of the characters.
2) Title
The title is the key position for Amazon to contain keywords, so sellers must pay attention to filling in keywords. The keywords that can be used here are main keywords + core words + long-tail words.
3) Five-point description
The main keywords filled in here are long-tail words and core words. Generally, more are modified long-tail words, that is, modified words.
4) Product description
In the product description, which is what sellers often call the long description, the keywords that sellers need to fill in are long-tail words. No matter where the seller is, the seller can fill in the keywords reasonably to make the sentence smooth. This is really a science.
Well, the above is the pure white hat idea, and sellers with ideas can take action.