①Personal WeChat marketing packaging
Avatar. The avatar is the brand image of personal WeChat external communication. On the one hand, it should avoid conveying strong commercial information, and at the same time express personal charm. Therefore, it is recommended to use a positive, sunny and friendly personal image photo.
Nickname. In order to facilitate user memory, it is recommended to use Chinese, preferably real name. Personal signature. There are many ways to make a personal signature. According to the characteristics of the WeChat account, you can directly display the business and needs, and you also need to consider the screen size of the mobile phone. For example, the personal signature is “E-commerce data analyst, welcome to communicate.”
Friends circle cover. The picture of the friend circle cover can display business or demand information through soft marketing. If the personal WeChat account is defined as a marketing account, you can make a (soft) advertising picture as the cover and put the marketing product on the picture.
Methods to add fans. The current main ways to add fans: nearby people, drift bottle radar addition, QQ friends mobile phone contacts, WeChat groups, Weibo, industry forums, Zhihu, offline QR code scanning, etc.
②Personal WeChat operation.
“Building trust, soft marketing” is the core of personal WeChat marketing. It takes 1 to 3 months to build trust, and trust is mainly built through interaction. Building trust is to let friends know, be familiar with and like it. Use personal WeChat correctly, focus on communication, and provide valuable content to friends. Personal WeChat marketing includes personal image design, private chat circle of friends, user group management and other contents.
Soft marketing mainly attracts fans through advertising implants, including articles, topic activities, etc. The specific operation ideas are as follows.
The first step: Communicate through WeChat and establish good trust with basic friends in the circle of friends. Insist on interacting every day and grouping friends by tags. It is not recommended to send advertisements directly at this time.
The second step: According to the understanding of the people in the circle of friends, select the target product or service, or find users who need this product based on the target product.
The third step: You can display the products you make through personal signatures or locations, and find the user circle targeted by the products.
Step 4: Interact and integrate into the user circle,
Step 5: Implant the product into the story, emotion, and differentiation:
Step 6: Spread 1 to 2 soft articles per week through activities or word of mouth