1. Interaction of corporate microblogs
(1) Interactive communication creates marketing opportunities
Many corporate microblogs have a large number of “zombie fans” and “zombie bloggers”. “Zombie fans” are those who rarely post microblogs and rarely forward or reply to other people’s microblogs. Such microblogs have no influence and vitality. “Zombie bloggers” exist on celebrity and corporate microblogs and pay almost no attention to anyone, forming a completely one-way communication channel. The promotional function of microblogs is completely lost, making microblogs a notification device. Such microblogs are ignored.
The value of microblogs lies in the existence of fan circles and the interaction of active fans. In order to form a good interactive communication, corporate microblogs should pay attention to more users and actively participate in replying and discussing to transform weak relationships into strong relationships, creating marketing through replying and forwarding.
(2) The search function of microblogs realizes precise interactive marketing
Through the microblog search function, timely search for keywords related to the company in the search box on the microblog every day, interact with microblog users, and realize precise interactive marketing.
2. Corporate Weibo Dissemination
(1) High-quality content pinned
If a high-quality Weibo post does not appear in front of subscribers and fans in time, you can forward or comment on it once every hour through other Weibo accounts, and the Weibo post will reappear in the front row, giving you more exposure opportunities.
(2) Clever use of @ and private messages
@ is to inform fans that they will be notified of a Weibo @ post the first time they open the Weibo post, no matter how long ago the post was posted. Choose to @ your mutual followers, and the response rate will increase. If you don’t follow him, try not to @ him; @ the fans with the most followers, because these fans’ forwarding can reach a wider range; remove fans who have been @ed many times but have not forwarded anything from the @ list.
Private messages can only be sent to fans by people they follow, and can only be seen by the sender and recipient. Point-to-point precision marketing can be done through private messages.