1. Purchase keyword ads
Keyword ads (Adwords) are also called “keyword search”. Simply put, when a user uses a keyword to search, advertisements related to the keyword will appear on the search results page. Since keyword ads only appear in a prominent position on the search results page when a specific keyword is searched, they are highly targeted and are known as a cost-effective online promotion method. By purchasing keyword ads, you can increase product exposure.
(1) Common keyword ad types
①Keyword image ads
Enter a keyword and an ad in the form of an image will appear in the middle of the search results page. This ad is unique.
②Sponsor ads on the right side of the keyword
Ads in the form of images and text from sponsors will appear on the right side of the search results page. One keyword corresponds to a maximum of 8 ad slots, and they are available on a first-come, first-served basis.
③Keyword advertising marketing
2. Search engine optimization approaches
(1) Website content optimization
Original content is most easily crawled and included by web crawlers: Regular content updates: The added content should be relevant to the website and developed around keywords
(2) Keyword optimization
Provide several core keywords according to the business scope, and then combine and expand all related keywords retrieved by users through the core keywords (including incorrect keyword input) to obtain a geometric multiple keyword library. Add keywords to the web page title tag and
MetaDescription: Keywords should appear naturally in the content (preferably in the first and last paragraphs); bold or italicize keywords; optimize image keywords, add keywords to the A tag (replace text); the density of keywords should be moderate, preferably maintained at 3%~8%.
① Web crawlers are programs or scripts that automatically crawl World Wide Web information according to certain rules.
(3) Internal link optimization
Internal links refer to links between content pages under the same website domain name. For example, links between channels, columns, and ultimate content pages, and even tag links between keywords within the site can be classified as internal links. Therefore, internal links are also called in-site links. Optimizing internal links is actually optimizing the in-site links of the website.
(4) Code optimization
Without affecting the business and page expansion effects, try to load the JS file at the end of the page to ensure that the keywords are displayed to the search engine as soon as possible and the page loading speed is guaranteed.
(5) Image optimization
With the official launch of “portrait search”, the reasonable use of photos on the website (especially those of celebrities) is particularly important. In addition, photos of employees can also give customers affinity and improve credibility.