In the past two years, the Shopee platform has performed very well in the development of cross-border e-commerce platforms in Southeast Asia, especially in the Taiwan, Malaysia and Indonesian markets, and its achievements cannot be ignored. On the Shopee platform, which is not yet fully mature, small and medium-sized sellers can still occupy the last position now. The current algorithm of the Shopee platform is still very soft. As long as there are more new products and efforts are made to give good reviews and praise, there will still be some traffic. Without spending money to buy traffic, it is easy to get 30-50 orders a day, and it is normal for powerful sellers to get hundreds or thousands of orders a day.
How will the future market development of the Shopee platform be?
Shopee, a Southeast Asian e-commerce platform, is currently one of the largest e-commerce platforms in Southeast Asia. The number of app downloads has exceeded 200 million, and sales have doubled every year, setting a new record. After several rounds of financing by, it covers Singapore, Malaysia, the Philippines, Taiwan, Indonesia, Thailand and Vietnam. It was listed on the New York Stock Exchange in the United States in 2017, with Tencent holding a 40% stake. In 2018, the total transaction volume reached 10.3 billion US dollars, a year-on-year increase of 149.9%. Such a platform is reluctant to fall in the short term.
1. Southeast Asia has great market potential
Southeast Asia has a population of 600 million, a huge population base. Due to its young population structure and rapid economic development, Southeast Asia is now considered an e-commerce sector with great potential.
2. Shopee platform has many community fans and many policy dividends
The Shopee platform has invited the Korean girl group Black Pink to endorse its advertisements. The Shopee platform has more than 8 million media fans and 60 million platform fans. In addition, the continuous improvement of China’s import and export policies has promoted the rapid development of cross-border e-commerce. China’s cross-border e-commerce exports are in a world-leading position in terms of manufacturing base, e-commerce service ecology, policies and industrial experience, and are gradually becoming a new driving force for international trade.
The opportunities and advantages of the Shopee platform provide sufficient space for cross-border sellers to use. Perhaps, when choosing an entrepreneurial platform, sellers’ friends do not need to stick to the fiercely competitive mainstream e-commerce platforms, but can combine their own resources and reality to use the Shopee platform as a fulcrum for entrepreneurship and create great success.