Social media marketing refers to a way of marketing, sales, public relations and customer service maintenance and development by using social networks, online communities, blogs, encyclopedias or other Internet collaborative platform media. It is also called social marketing, social media marketing, social media integrated marketing, mass weak relationship marketing, etc.
In online marketing, social media mainly refers to a comprehensive site with network characteristics, and their content is provided by users voluntarily, rather than a direct employment relationship. At this time, social thinking is needed, not traditional thinking.
1. Improve the conversion rate of fans
The content of social media marketing can be displayed to new visitors in a very natural way. It is precisely because its content has strong timeliness and diversity. Therefore, as long as your content is attractive enough, you can turn accidental online visitors into fans who support you. Unlike paid advertising, which is imposed on online users, social media allows online visitors to browse content that is not necessarily related to commercial purposes. Users are completely free to choose what to browse.
Internet users can share sites of interest to friends with similar interests, and friends can share them with their friends, so that people can quickly form a community and communicate fully. Therefore, the dissemination on social media is multi-level dissemination, and marketing content can be diffused multiple times through social media platforms, which greatly increases the speed of information dissemination, thereby more efficiently obtaining a larger dissemination range. Assuming that there is a more appropriate social media marketing strategy, new users will have the opportunity to become loyal fans after a period of time.
2. Increase access traffic
Now, in addition to search engines, there are other sources of access traffic, including many social media sites, such as foreign websites such as Facebook and Twitter. Once you have many fans of social media sites, people will be interested in the content you publish and spread your content through social media. The increase in traffic is an undoubted fact. Even if you have a group of loyal fans, the traffic brought by social media will exceed other sources of traffic.
3. Low investment, high return
Social media marketing is a marketing investment with low investment and high returns. For example, buying hundreds or even thousands of external links on various websites may cost a lot of money, and may not necessarily achieve great results, because this is a passive marketing, and users can only see your store or products after clicking on the link. Social media is an active circle of fans and interaction. Its significant advantages are fast transmission speed, wide range, and high interactivity. It does not require too much cost. As long as you take the initiative to target and establish friendly interactive relationships, you can achieve unexpected marketing results. Why not do it?