1. Violation of Amazon’s policy on prohibited products
The sample document of prohibited products for sale in the Amazon seller backend mentions that if a seller sells ammunition, firearms or related accessories, illegal animal products, unregistered infant formula, lighting products that do not meet energy efficiency standards, drugs that have been recalled or received safety warnings, etc., this behavior seriously violates Amazon’s policy and will result in the account being blocked.
2. Selling counterfeit or fake products
Amazon’s self-operated products are generally of relatively good quality, but if purchased from third-party sellers, it is not ruled out that there are some sellers who make quick money and specialize in selling counterfeit or fake products. Common counterfeit product categories include movies, DVD electronic digital products, beauty and personal care, etc. If Amazon finds out, the seller’s account will also be blocked.
3. Association
Registering multiple accounts on the same site with the same set of identity information will result in association, which can easily lead to warnings or account suspension. In this regard, it is recommended that sellers do not register multiple accounts on the same site with the same set of identity information. It is also necessary to ensure that the computer and IP are “clean”.
4. Infringement
The products sold by the seller may not be famous brand products, but they may be registered brand products. Before listing, they did not check the trademark registration status and directly sold or copied the products. This behavior is easy to be complained by brand agents or buyers for infringement, and Amazon may suspend the account. Therefore, sellers must first check the trademark registration status of the product.
5. Divert traffic to other platforms
Some sellers choose to open stores on Amazon and also choose to open stores on other platforms. In order to keep the fat water within the fields, through emails, in-site text messages, or adding promotional content to the product titles and pictures on the site, guide buyers to purchase on platforms outside the site. If these behaviors are discovered by Amazon, they will definitely be warned or reviewed. In fact, diverting traffic to other websites is prohibited on every platform. Sellers must remember not to guide buyers to purchase outside the site.